Paul W. Flowers
CIRCA 46 is a Texas-based advertising agency that focuses solely on marketing products and services to the Baby Boomer generation that controls 70% of total American household income and 50% of all consumer spending. A.C. Nielsen calls them “The Most Valuable Generation in the History of Marketing.” Our approach to advertising to seniors is different – and we contend is better – than approaches taken by other agencies. While most who advertise to seniors tend to focus on addressing the needs that accompany aging, we build our clients’ messaging around promises related to quality-of-life, because quality-of-life leads to thriving and thriving enhances seniors’ life purpose, meaning and joy.
CIRCA 46, is a subsidiary of Dallas-based Slingshot, LLC, one of the largest independent advertising agencies in the southwest. As part of Slingshot’s 4-company ecosystem, CIRCA 46 enjoys the benefit of drawing from the expertise of other Slingshot entities to provide virtually every type of marketing communications service you might require.
Five-decade advertising industry veteran. Award-winning author. Listed in the inaugural edition of Who’s Who In Advertising. Paul’s work has been recognized locally, regionally and nationally. His book, Underdog Advertising®, was winner of USABookNews.com Best Books National Book Awards. CIRCA 46 isn’t the first advertising agency Paul has managed, as he was president of Flowers & Partners Marketing Communications for 23 years. He is a Business Leadership Center instructor at SMU Cox School of Business, regularly lectures for University of Dallas Graduate School of Management, and has conducted numerous presentations and workshops for business owners and operators throughout the country.
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